Drive growth by creating a measurable sales and marketing strategy that’s grounded in research and generates a predictable return on investment.
“Business owners and sales & marketing professionals in any industry can benefit from the information here. Read the information on advertising to rethink your current game and brainstorm some changes. Maybe the articles on cold calling could spur your sales team into exceeding their monthly goals and making bonus? Need to up your networking game? Start on page 255.” Deborah Crawford